Email Marketing with Francesca Panella

As an individual practitioner or business exploring email marketing is a crucial part of your selling strategy. Current research suggests that email marketing is among the most cost-effective marketing tactics available, it’s a cheaper form of communication and far more cost effective than printed direct mail or printed newsletters.

Not sure where to start then this training is for you. You will learn the basic legislation necessary to start your own email marketing campaign, as well as the dos and don’ts and conversation tips. This training is suitable for all and you will come away with the benefits and costs, data protection information, what to include and what not to, how spam filters work, how to use images, when to sent and auto responses, managing and segmenting lists and how to use the reports. You will also learn about how to create good subject lines, articles and how to make use of the statistical data provided by your email software.

Francesca is the Marketing Manager at Fabric and responsible for its social media strategy and implementation. She manages the effective communication of Fabric’s aims, activities to members, partners, funders and other stakeholders including the general public through a number of e-mail bulletins. She also creates, edit and disseminate ‘Fabric Presents Bulletin’ featuring interesting articles and other content about the arts and cultural ‘scene’ in Bradford and surrounding areas. Francesca specialises in online and digital marketing.

Dates & Times
Wednesday, 22nd February 2012, from 1 pm to 5pm. Light refreshments will be provided. Book early as only 15 places.

Venue
Fabric, Ground Floor, Church Bank House, Church Bank, Bradford, BD1 5BD

Cost
The price is £15 per session though some concessions are available on application for people who are unemployed or in receipt of benefits. To book please send a cheque to Louise Miller made payable to Fabric and post to Fabric, Ground Floor, Church Bank House, Bradford,
BD1 4DY or book through Eventbrite http://fabric.eventbrite.com. OR email: james.hill@artworkscreative.org.uk

Please book early as there are only 16 places due to the nature of the session.